Let's face it. Learning how to plan corporate events is nothing like learning about party planning or wedding planning; so why do so many event planning courses lump them together?
At the risk of sounding snooty, there's just a lot more to planning corporate events. There's a lot more at stake, and a lot more pressure. Not to mention, trying to coordinate dozens, hundreds, or even thousands of corporate attendees is a bit different than hosting a bunch of people attending a concert or a festival.
So why are there so few resources to teach people how to plan corporate events?
If you are in charge of planning a corporate event and aren't sure where to start, then take a deep breath. You have finally found the right place!
As a corporate event planner for nearly twenty years, a few years ago I decided to start a website to help people just like yourself learn how to plan corporate events. I merely wanted to help people get pointed in the right direction, because I had so many people asking me every day how they, too, can break into the exciting world of corporate events. But the more I researched, the more I realized there just aren't a lot of corporate event planning resources out there. And worse yet, there are dozens of sites that try to tell you that party planning, wedding planning, and corporate planning are the same thing.
And so I created my own online video course that focuses on teaching, step by step, how to plan corporate events. Click on the link if you're ready to learn more right now, otherwise keep reading about planning corporate events.
Oh, wow....where do I even begin???
Here are just a few of the thousands of examples on why corporate planning is different than planning events, parties, and weddings:
* Corporate events often will go whereever is necessary for the event to succeed; which means the world opens up to you. I have been to over 35 countries as a corporate planner. If you want to break free from local restrictions, then corporate events are the way to go.
* The attendees are different. People are there for business, not to party. Even at a corporate party, they can't let loose the same way that someone might in their own time away from work. They are there to network, and/or to accomplish goals and tasks as they relate to business.
* Sometimes, the attendees don't even want to be there; they have to be there for work. This can be challenging to create an event that impresses.
* Corporate events have to be more professional in every way; especially when choosing the choice of entertainment and decor. This means you get to take your planning to an entirely different level than if you were restricted to planning a party or festival.
* Many corporate attendees have "seen it all," and so it can be an extra-fun challenge to come up with something they've never seen!
* The budget is usually larger; which is fun....but you also have to justify everything to a corporate accountant or team of managers.
* There is usually a bit more "fudge room" in the budget for last-minute emergencies. When working with a bride, her budget is set in stone; when working with corporate, there is an attitude of "do what it takes to succeed."
* There is always a sense of "political correctness" and internal politics that you must keep in mind at all times. Being aware of the corporate culture for whom you are working is a necessity.
Ok, so let's get back to the topic; how, exactly, do you plan a corporate event?
There is so, so, so much more to corporate planning than I can include on a webpage, or even a website.
Just a few things that you need to think about when planning a corporate event:
* Appropriate choice of venue; how to do a site inspection, how to create a contract with your venue.
* Contracts of all kinds: contracts with your client, contracts with the venues, contracts with the vendors, contracts with the entertainment (not to mention riders).
* How to create a budget.
* How to charge for your services.
* How do you manage registration for the event?
* How to pick entertainment; and the importance of choosing entertainment that doesn't do "blue" material (this is imperative for corporate clients!!!).
* How to work with VIPs, and how to manage vendors. How to manage on-site staff, and why you need them in the first place; and how much do they charge?
* How to pick menus that are appropriate for your group.
* How to arrange your meeting and event space for maximum flow.
* Which microphones do you need? What about staging? What's an LCD? How does the presenter give his or her presentation?
* How do you get your attendees from the airport to the hotel, or from the hotel to the venue? What are your options for transportation?
I teach all this and much, much more in my Complete Event Planner Toolkit online video course. This course consists of over fourteen hours of video instruction, plus two eBooks, an Event Planning Checklist, and unlimited access to my expertise via email (I try to answer all emails within 48 hours, but if I'm on-site at an event I'm not always able).
In the last five years since I started my website, I have not found one other online video course that focuses on how to plan corporate events. If you are interested in this area or have been assigned an event and don't know where to begin, this is the single most important decision you can take toward your success. Not to mention, it's one-sixth the cost of the other courses out there....while teaching you much more pertinent information than how to plan parties.
Click here to read an outline and to sign up today!