Let's break it down....
While there are many factors that will contribute to your success, making any (or all) of these mistakes can practically guarantee you'll never succeed.
So, why exactly are these three mistakes so critical? Let's look at each issue in greater detail:
You underestimate what it takes to plan an event. This is a common mistake with a lot of people who think that planning an event is simply choosing fun decor, picking out menus and finding a band. The reality is, there is so much more to planning an event! It's all still fun and it's not brain surgery, but you do need to learn the appropriate process in order to succeed. As the person who is in charge, you must understand how to work with and manage vendors, entertainment, and your clients. You must learn what to look for in a venue where you will host your event. There are contracts, licenses, legalities, and budgets that are unique to each event. There are a variety of ways in which you will charge for your services as the planner, and there are numerous factors that determine how much to charge. Again, these are all concepts that just about anyone can learn; but you do need to learn them in order to succeed.
You think that if you could just land a job, they will train you. This is another huge misconception among many people looking to build careers in event planning. I hear it over and over and over: "If only I could just find an entry-level event planner assistant position, then I know I'd be a great planner." Or, "I am a quick learner. How can I just find someone to give me a chance?" Many beginners believe that if they can just somehow convince someone to hire them, then they can learn how to plan events and they'll be on their way.
The truth is just the opposite. Even for entry-level positions, employers what to know that you understand at least the language, the process, and the foundational elements of event planning. And if you hope to work for yourself, then it's even more critical to know what you are doing. Therefore, whether you want to work for an event planning company or whether you want to start your own event planning business, you simply must first learn how to plan events!
You don't really understand event planning, and it shows. This goes hand-in-hand with the previous mistakes. The world of event planning has its own language and its own processes. Many beginners think that they are saying the right things and using the right terms, but in reality "newbies" stick out like neon signs and practically advertise to the world that they don't know what they are doing. This can change once you understand the lingo, the terminology, and the process of planning events. But until you learn it, you can't know what you don't know!
The single most important thing to understand is that you
must take it upon yourself to learn everything you can
about event planning.....before you even begin.