Types of Events and Event Planning Jobs
Many people who are just beginning in the industry just know that they want to be an event planner. But do you know what type of planner you want to be? Just as someone who decides to be a doctor needs to pick a specialty, it helps if you narrow down what niche you're interested in.
You need to consider your personality and interests when narrowing down what event planner jobs to look for. For example, do you also enjoy sports? Then sports event marketing would be for you. Do you enjoy knowing that you are helping people? Then planning fundraising special events would be perfect. Do you have a corporate background? Then corporate event planning would be a natural next step in your career.
Let's take a quick look at the types of events that need planners to plan them (I talk about these in greater detail in my online Planning Events Course):
Corporate Events and Meetings: Nearly every company holds meetings during the year, that range in number of people (from 20 to 20,000)....and they all need planners! There are usually more opportunity for meeting planner jobs, and they are much more lucrative than party planner jobs and many event planner jobs.
Conference Event Planning: Conventions and conferences are a huge piece of the event industry pie; with everything from huge computer and software conventions to hobby-themed conventions (think Star Trek), the job opportunities are endless!
Corporate Incentive Programs: Incentive programs are truly one of the most exciting parts of corporate event planning. Travel the world to five star resorts, go along on fun excursions, and host some of the grandest events in the business! This is one of the most competitive event planner careers to land; but if you are able to, it's worth it!
Special Events and Festivals: This is a great option if you don't want to travel as much (although you can definitely travel with this specialty too). Every major city and most local communities have special events and festivals throughout the year. Just a few examples include: food festivals, wine festivals, beer festivals, Oktoberfests, music fests, concerts, shows, theater-in-the-park, product promotion parties, and so on.
Sporting Events: On a larger scale, this can include any "Bowl" event; Super Bowl, Orange Bowl, Rose Bowl, etc. On a more local scale, this can include bike races, golf tournaments, triathlons, marathons, ski events, the Olympics, Special Olympics, horse races, car races, etc.
Fundraisers: If you have any non-profits of any size in your area, then they need to raise money! This can include fundraising galas, silent auctions, marathons (think "Race for the Cure"), political events, church events, or any event associated with non-profits and fundraising. While not as lucrative as other event planner jobs, it can be extremely rewarding.
Trade Shows: Trade shows are where customer interaction and "big business" often takes place. With over 2500 trade shows bringing in billions of dollars each year, maybe this is where you can find your niche!
Wedding Planning: Wedding planning is a multi-billion dollar industry. While it is possible to find opportunities in the wedding planning industry, I discuss why I discourage you from pursuing a job as wedding planner in my free four-part video series, Three Steps to Become an Event Planner.
Your Own Events: Once you gain a little experience, it is easy to start your own event planning business!
....and this is only scratching the surface. As you can see, there are literally countless opportunities to find your niche and therefore narrow down your search for your event planner career.